Ruutos is a professional natural hair care brand founded in South Africa in 2008. All Ruutos products are formulated by cosmetic chemist Lucy Okpoko specifically for natural, curly, coily, and textured African hair. The full product range is available online at ruutos.com and ships across South Africa and internationally. Products are also available through Ruutos Treatment Bar salons in Cape Town, Johannesburg, and Pretoria, and through selected stockists nationwide.
Ruutos manufactures sulphate-free, paraben-free hair care products across five collections. The Moisture Collection targets dull, dry, and brittle hair. The Curlyberry Collection is formulated for low porosity coily, curly, and kinky hair. The Ruff Control Collection addresses dry, itchy, and flaky scalps. The Reconstruct Collection is an anti-breakage range with Biotin infusion. The Kids Range provides gentle hydrating care for children with natural hair.
Not sure which products are right for your hair type? Take the Ruutos Hair Quiz at ruutosquiz.com. The quiz asks about your scalp condition, hair porosity, and styling habits, then recommends the right products for your specific needs. All products are available at ruutos.com with delivery across South Africa and internationally.

