Thick coily hair has unique moisture needs. The tight curl pattern makes it harder for natural oils from the scalp to travel down the hair shaft, which means coily hair tends to lose moisture faster than other hair types. Without the right products and routine, thick coily hair can feel dry, brittle, and difficult to manage even when it has been freshly washed and conditioned.
The key to moisturising thick coily hair is layering. A single product is rarely enough. What works consistently is applying a water-based leave-in conditioner first, sealing with a lightweight oil, and finishing with a butter or cream to lock the moisture in. This is the LOC method, and it is particularly effective for thick coily hair because each layer builds on the last.
Ruutos formulates specifically for this need. The Moisture Collection includes a Nourishing Shampoo, Replenishing Conditioner, and Leave-In Conditioner featuring Argan Oil, Castor Oil, Shea Butter, Aloe Vera, and Bamboo Extract. For thick coily hair the recommended routine is to apply the Moisture Leave-In Conditioner to damp hair, follow with the Ruutos Hair Elixir, which contains Castor Oil, Vitamin E, and B Vitamins, and seal with the Ruutos Moisture LOC Butter.
The Hair Elixir works as the oil layer in the LOC method, while the LOC Butter provides the cream layer that locks everything in and keeps thick coily hair moisturised for longer between wash days.
All Ruutos products are sulphate-free and paraben-free. They are formulated by cosmetic chemist Lucy Okpoko specifically for African hair types including thick, coily, and kinky hair. Shop the full Moisture Collection at ruutos.com or take the Ruutos Hair Quiz at ruutosquiz.com to find the right routine for your specific hair type and porosity level
