Trying to grow your hair, but your ends & edges keep breaking?
Growth is only part of the journey. Caring for the hair you already have matters too. Start with water-based moisture, then use Ruutos Hair Elixir with Hair Butter as the oil step to help seal it in and care for your strands and scalp.
Build a consistent routine for your ends, edges and hair under protective styles.
SEE HOW THE ROUTINE WORKS ↓See the routine, customer experiences and current offer below.
Help care for the length you grow.
If your goal is longer hair, pay attention to dryness and breakage along the lengths. Apply your water-based leave-in or Curl Refresher first. Follow with Hair Elixir and Hair Butter to help seal in moisture as part of a gentle, consistent routine.
For your edges
Mix your leave-in conditioner with water in a spray bottle at a ratio of 20% leave-in to 80% water, or use Ruutos Curl Refresher directly. Spray onto the edges, then gently apply the Hair Elixir cocktailed with Hair Butter over it.
Scalp Moisture Under Braids or Cornrows
Spray your water-based leave-in conditioner or Ruutos Curl Refresher onto the scalp first. Then apply the Hair Elixir over it as the oil step in your moisture routine.
Meet the oil step in your length-care routine.
See the journey, not just the finish.
Original customer photographs from a hair-care journey. Results vary, and photos do not establish which product caused a change.
BEFORE
AFTER
BEFORE
AFTERGrowing hair takes time. Caring for it takes a routine.
The products you use matter. So does how consistently you use them. Hair care is not a one-day event. It is a routine you repeat.
Ruutos Hair Elixir is an easy oil step to condition and care for your hair and scalp while you work toward your length goals.
Keep your length-care routine going.
BOTTLE 01START
Begin your routine.
BOTTLE 02STAY CONSISTENT
Keep going when the first bottle finishes.
BOTTLE FREEKEEP GOING
This one’s on us.
Three bottles for a routine you can repeat.
Three bottles. Pay for two.
YOU Save R300
Offer valid 28 September to 16 October. Free delivery on orders over R1000.
GET 3 FOR R600 →Real words from Ruutos customers
“I have tried so many oils, but this one does not make my hair feel coated. My hair feels soft, moisturised, and healthy. I now use it every wash day.”
Busisiwe, Johannesburg
“This has become my favourite step after moisturising my hair. Just a few drops with the Ruutos hair butter and my hair feels sealed and nourished. My ends especially feel much better.”
“I bought this because I wanted something I could use on both my scalp and my hair. I love how lightweight it is. My scalp feels nourished and my hair has a beautiful healthy shine.”
“My hair normally gets dry so quickly, but using the Elixir after my leave-in and loc butter has helped my hair retain that soft feeling for much longer. A little goes a long way.”
“This is definitely one of my Ruutos favourites. It gives my hair that beautiful healthy shine without making it greasy. I also love using it on my scalp.”
BEFORE
BEFORE
AFTER
AFTEROriginal customer photographs. Individual results vary.
Questions?
How does Buy 2, Get 1 Free work?
You receive three Hair Elixirs for R600 instead of R900. This offer runs from 28 September to 16 October.
How will I use the Hair Elixir?
Apply it after your leave-in conditioner to seal in moisture, or cocktail it with Hair Butter for edge growth and scalp care under braids, cornrows, or a wig. Full directions are in the usage section above.
Is it suitable for all hair and scalp types?
Yes. It is suitable for all hair and scalp types.
When will my order arrive?
Your order will take 1–4 business days depending on your location.
Care for the length you grow.
Stay consistent.
Buy two. Get the third free.