Your Go-To Solution for Natural Hair Care Products 

At Ruutos, we’re redefining hair care with products designed to nourish, style, and celebrate natural hair. Formulated in South Africa, our brand specializes in creating natural hair care products – shampoos, conditioners, treatments and stylers, that protect and enhance the beauty of every hair type, from textured hair to straight strands. Our expertly crafted formulas spotlight the power of natural ingredients, offering a safe, chemical-free alternative that enhances your hair’s texture, strength, and shine.

Who We Are 

Ruutos was founded by Ruben and Lucy Okpoko with one goal in mind—to create Natural Haircare Products that empower individuals to love their hair naturally. Frustrated by the lack of chemical-free solutions in the market, the couple began experimenting with natural ingredients in their home kitchen. By testing their creations on themselves and friends, they discovered high-quality formulas that deliver real results. 

Word spread quickly, and what started as their personal passion became a trusted brand in the natural hair care market. Today, Ruutos offers a full range of hair care products, and remains deeply committed to its founding values.

Our Values

RISE UP with Ruutos Hair Care

• Respect: We celebrate the unique beauty and needs of every individual’s hair. 
• Integrity: We uphold honesty and transparency in our products and practices. 
• Sustainability: We use eco-friendly, natural ingredients to care for both hair and the planet. 
• Empowerment: We inspire confidence by encouraging customers to fully embrace their natural beauty. 
• Unity: We cater to diverse hair types and textures, celebrating inclusivity. 
• Passion: We pour love and dedication into every product we create.